My Roles: Creative Director & Technical Producer

Responsibilities

  • Develop ad concept in collaboration with client
  • Gather and respond to client feedback
  • Direct visual designers to produce storyboards and final asserts
  • Direct developers to produce front-end code

Technical achievements

  • First realtime 3D ad on iOS, published in Discover by Cooliris
  • Leverages flat image assets into 3D models via camera mapping
  • Delivers 3 high-resolution, accelerometer-driven scenes in a package small enough to stream over mobile connections
  • Advertiser The Weather Channel
  • Creative Cooliris
  • Photographs Peter Lik

Screenshot