The BMW spot...exemplifies a strong digital magazine ad execution. It looks like a glossy full page ad, and conveys a message even if the viewer doesn’t interact with it.

Joe Laszlo, Senior Director of Mobile Marketing Center of Excellence at IAB

My Role: Technical Producer

  • Advise creative teams as to platform capabilities and best practices
  • Direct production of 3D assets and animations
  • Manage client previews and final deliverables
  • Lead communication with client creative teams
  • Compile, crunch and present analytics to clients

“The ad unit goes beyond the capabilities of standard, HTML-based rich media to unlock the power of the iPad’s graphics processor with the advertising industry’s only realtime 3D engine, implemented with iOS’s native OpenGL ES graphics library.” —[a•mo•bee] website

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