My Roles: Creative Director & Developer

Responsibilities

  • Develop ad concept in collaboration with visual designer
  • Direct design and production of storyboards and final asserts
  • Author front-end XML code for ad layout and interaction
  • Improve XML validation with RELAX NG

Technical achievements

  • First JavaScript programmable 3D ad with access to native APIs on the PULSE 3D Engine, the successor to the AdJitsu Engine